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A pest is an organism which has characteristics that are regarded by humans as injurious or unwanted. This is most often because it causes damage to agriculture through feeding on crops or parasitising livestock, such as codling moth on apples, or boll weevil on cotton. An animal can also be a pest when it causes damage to a wild ecosystem or carries germs within human habitats.
PEST analysis stands for "P olitical, E conomic, S ocial, and T echnological analysis" and describes a framework of macroenvironmental factors used in environmental scanning. It is a part of the external analysis when doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration.
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