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Focus group hypnosis is increasingly becoming a "secret weapon" for Fortune 500 companies and ad agencies alike, said Susan Spiegel Solovay, owner of Brandvisioning, New York.
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Let me preface this post by saying I'm all for researching consumer behavior and the psychology behind it. With that said, let's discuss focus group hypnosis, which has been ...
Via Neuromarketing, which builds a bridge between the article and our industry; also see our earlier posts on brand magic, corporate magic, and focus group hypnosis.
With that said, let's discuss focus group hypnosis, which has been growing in popularity and getting some attention from the news media... Continue Reading
BrandVisioning focus groups use the power of relaxation and hypnosis to allow consumers to better access their feelings, thoughts and reactions.
Avrett, Free & Ginsberg has used hypnosis with focus group hypnosis for more than a decade and found it to be particularly useful when consumers don't have negative feelings about ...
Focus group hypnosis is increasingly becoming a “secret weapon” for Fortune 500 companies and ad agencies alike, said Susan Spiegel Solovay, owner of Brandvisioning, New York.
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